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OptimaRouteRoute optimization
More outlets.
Fewer kilometres.
OptimaRoute builds the optimal route for every rep and delivery van - balancing outlet priority, required visit frequency, rep capacity and traffic. And it re-plans on the fly when the day shifts.
+25%more visits per day
-20%less distance
livelive re-routing
Route · TuesdayRep 04 · Sofia East
ETA 11:20
Re-routed · urgent order added
Must-visit Outlet On route
Static plan vs live planning
A manual beat plan breaks in the real day
Drawn once in a spreadsheet, a static route cannot adapt. OptimaRoute keeps the day optimal as reality shifts.
Manual beat plan
Drawn once, never adapts
- Long back-and-forth drives
- High-value outlets missed
- No reaction to delays or closures
OptimaRoute
Optimal, and always current
- Shortest sequence by priority
- Right outlets at the right frequency
- Re-plans live on any change
How it connects
It sits on the data Core already has
No new data entry. OptimaRoute reads outlets, frequencies and orders from Optimasale Core and returns the route into the same app your team already uses.
01
Reads outlets and priorities
Geo-location, required visit frequency, outlet value and territory - straight from Core.
02
Optimizes within limits
Rep capacity, working hours, traffic and SLA windows - solved together into the best sequence.
03
Route lands in the app
A daily route with navigation, inside the same SFA app the team already uses.
04
Re-plans live
A visit runs long, an outlet is closed, an urgent order drops - a new route in seconds.
Two contexts, one engine
Field visits and delivery
The same optimization engine plans both sides of route-to-market.
Rep route
Beat planning: which outlets, in what order, at what frequency. More quality visits per day.
Delivery route
Van and DMS runs: optimal trips to drop the orders. On time, with fewer kilometres.
Results
Numbers from the FMCG industry
Documented benchmark ranges for route optimization in field sales and distribution.
Route performance
+20-30%
More visits per day-15-25%
Less travel & fuel+10-15%
Better coveragelive
Re-routingIndustry benchmark ranges (McKinsey, BCG, sector reports), not guarantees. Your specific KPIs are finalized after analyzing your real outlets and routes.
Give us the outlets. We'll return the route
Book a demo and see OptimaRoute on your own outlets and territories. Connects to Optimasale or runs standalone.