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Capture
Mobile-first apps for reps, image recognition for shelves, and live integrations with your ERP, CRM, and DMS - every signal from the field, in one stream.
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The AI Operating System for FMCG
Everything you need to run FMCG, in one platform
Sales Force Automation
Distributor Management
Shelf Image Recognition
AI Order Recommendations
Conversational BI
Smart Route Planning
How Optimasoft works
Capture. Understand. Act.
Three layers that turn fragmented FMCG operations into compounding intelligence.
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Understand
AI models score outlets, detect compliance gaps, forecast demand, and surface anomalies. Your operational data becomes a single, queryable picture.
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Act
Automated recommendations, agent-driven workflows, and conversational answers. Decisions happen where the work happens - on the rep's phone, in the back office, on the shelf.
The platform
One product. Modules for the full FMCG cycle.
Optimasale is the foundation - SFA, retail execution, orders, and AI in the field. CRM, DMS, Shop, and POS extend with additional capabilities. Buy what you need; expand when you're ready.
FMCG commercial execution foundation
Optimasale
Mobile-first platform for daily routes, visits, retail execution, and field order capture. Includes accounts, outlets, products, pricing, and the integration foundation - everything an FMCG sales team needs to start.
- Mobile rep app for daily routes and visits
- Retail execution - perfect store, shelf audit, OOS
- Order capture with customer-specific pricing
- Master data: accounts, outlets, products, prices, distributors
Learn morePowered by Optima AI
EU-hosted · GDPR01 / 05Optimasale
Inside the platform
Seven AI modules. One growth engine.
Composable building blocks. Use one. Use all. Each one ships with audited models, EU data residency, and a transparent decision log.
01
OptimaVision
Shelf vision in seconds
Computer vision that turns a phone photo into SKU presence, share-of-shelf, planogram compliance, and out-of-stock alerts.
02
OptimaBrain
Suggested orders & auto replenishment
Demand forecasting, suggested orders, and auto replenishment per outlet - calibrated to history, promotion calendar, and live field signals. Reps see a suggestion with confidence score and accept with one tap.
03
OptimaChat
Ask your data anything
Natural-language BI for sales managers, ops leads, and field reps. Trained on your data model, grounded in your live KPIs.
04
OptimaRoute
Smart beat planning
AI route optimization that balances rep capacity, outlet priority, traffic, and SLA windows. Re-plans on the fly when reality shifts.
05
OptimaCoach
Field rep nudges
Personalized in-app coaching that highlights missed calls, underperforming SKUs, and the next-best action for every visit.
06
OptimaAgents
Business agents on duty
Autonomous AI agents that monitor channels, escalate anomalies, draft follow-ups, and trigger workflows across your stack.
07
OptimaFlow
Workflow orchestration end-to-end
Orchestrates workflows across order, approval, credit check, allocation, dispatch, and ERP sync. Connects Optimasale Core with CRM, DMS, Shop, POS, and external systems - no manual handoffs.
How it orchestrates
One brain. Every channel.
Five AI-native capabilities, one orchestrated platform - built in Europe for the world.
OptimasaleCore
The shared platform foundation. Keeps accounts, products, prices, orders and inventory consistent across modules - and syncs to SAP, Salesforce, Shopify and Oracle in real time.
OptimaVision
Snap a shelf. AI detects SKUs, share-of-shelf, OSA gaps and planogram compliance instantly.
OptimaChat
Ask your data anything - in plain language. Sales trends, distribution drops, recovery plans.
FMCG Intelligence Console
Data Source
orders • visits • photos
Ask anything about your sales, distribution, SKUs...
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OptimaFlow
Field orders flow into your ERP in real time - SAP, Oracle, NetSuite, Dynamics. No batching, no CSV exports, no delays.
Push Order
EU-Native. EU-Trusted.
GDPR, EU AI Act, SOC 2, ISO 27001. Data stays on European servers - never crosses the Atlantic.
Built for the categories that move fastest
Six verticals. One AI core.
Different SKUs, different routes, same need - capture the field, understand the signal, act before the competition.
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Beverages
Soft drinks · water · juice · energy
- Route-dense execution and beat planning
- AI share-of-shelf with image recognition
- Live cooler & display compliance
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AlcoBev
Beer · wine · spirits
- On-trade vs off-trade segmentation
- Premium SKU visibility on the shelf
- Promo, tasting & event execution
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Packaged Food
Snacks · dairy · biscuits · frozen
- Thousands of SKUs, kept in stock
- Promo planning with ROI per outlet
- Cross-category share-of-shelf insights
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Personal Care
Beauty · skincare · home care
- Planograms by retailer concept
- Beauty counter & display execution
- Influencer-tied promo loops
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Pharma & OTC
Non-Rx · vitamins · supplements
- Batch & expiry tracking end-to-end
- Audit-grade decision logs
- Med-rep & pharmacy visit governance
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HoReCa
Hotel · restaurant · café
- Tablet POS with offline-first counter ops
- Supplier-side promo execution at outlets
- Mixed direct & distributor channel flows
The European Standard
Why FMCG teams choose Optimasale
Six places where the same workflow looks fundamentally different - depending on whose platform runs it.
Capability
Region & data
AI
Integration
Modularity
Transparency
Team & support
Legacy SFA
Built off-EUAsia-hosted core
Cross-border flows, procurement escalations
Bolt-on dashboards
AI lives in marketing, not the data path
Walled garden
Custom connectors, vendor lock-in
Monolithic suite
Pay for everything you don't need
Black-box AI
Hard to audit, hard to defend
Offshore tickets
Distant timezones, slow turnaround
ERP add-on
Bolted modulesEU residency = paid add-on
Months of architecture work
Marketing label
No real-time scoring
Vendor lock-in
Long change requests, paid services
ERP-tied modules
No à la carte adoption
Audit via paid services
Fragmented logs across systems
Enterprise SI bureaucracy
Generic onboarding, ticket queues
Optimasale
EU residency by default
EU AI Act ready, day one
AI in every workflow
Orders, photos and visits scored in real time
Open API
REST, webhooks, OAuth - days, not months
Composable
Start with one module, grow into all seven
Audit-grade logs
Every AI decision is explainable
EU-based team
Your timezone, hands-on pilots
The platform in action
See how Optimasale actually works
From field route to AI order recommendation - the full cycle, in one short demo.
Yavor Dobrev · founder