Capture
Mobile-first apps for reps, image recognition for shelves, and live integrations with your ERP, CRM, and DMS - every signal from the field, in one stream.
Everything you need to run FMCG, in one platform
How Optimasoft works
Three layers that turn fragmented FMCG operations into compounding intelligence.
Mobile-first apps for reps, image recognition for shelves, and live integrations with your ERP, CRM, and DMS - every signal from the field, in one stream.
AI models score outlets, detect compliance gaps, forecast demand, and surface anomalies. Your operational data becomes a single, queryable picture.
Automated recommendations, agent-driven workflows, and conversational answers. Decisions happen where the work happens - on the rep's phone, in the back office, on the shelf.
The platform
Optimasale is the foundation - SFA, retail execution, orders, and AI in the field. CRM, DMS, Shop, and POS extend with additional capabilities. Buy what you need; expand when you're ready.
Mobile-first platform for daily routes, visits, retail execution, and field order capture. Includes accounts, outlets, products, pricing, and the integration foundation - everything an FMCG sales team needs to start.
Inside the platform
Composable building blocks. Use one. Use all. Each one ships with audited models, EU data residency, and a transparent decision log.
Shelf vision in seconds
Computer vision that turns a phone photo into SKU presence, share-of-shelf, planogram compliance, and out-of-stock alerts.
Suggested orders & auto replenishment
Demand forecasting, suggested orders, and auto replenishment per outlet - calibrated to history, promotion calendar, and live field signals. Reps see a suggestion with confidence score and accept with one tap.
Ask your data anything
Natural-language BI for sales managers, ops leads, and field reps. Trained on your data model, grounded in your live KPIs.
Smart beat planning
AI route optimization that balances rep capacity, outlet priority, traffic, and SLA windows. Re-plans on the fly when reality shifts.
Field rep nudges
Personalized in-app coaching that highlights missed calls, underperforming SKUs, and the next-best action for every visit.
Business agents on duty
Autonomous AI agents that monitor channels, escalate anomalies, draft follow-ups, and trigger workflows across your stack.
Workflow orchestration end-to-end
Orchestrates workflows across order, approval, credit check, allocation, dispatch, and ERP sync. Connects Optimasale Core with CRM, DMS, Shop, POS, and external systems - no manual handoffs.
How it orchestrates
Five AI-native capabilities, one orchestrated platform - built in Europe for the world.
Built for the categories that move fastest
Different SKUs, different routes, same need - capture the field, understand the signal, act before the competition.
Soft drinks · water · juice · energy
Beer · wine · spirits
Snacks · dairy · biscuits · frozen
Beauty · skincare · home care
Non-Rx · vitamins · supplements
Hotel · restaurant · café
Six places where the same workflow looks fundamentally different - depending on whose platform runs it.
Cross-border flows, procurement escalations
AI lives in marketing, not the data path
Custom connectors, vendor lock-in
Pay for everything you don't need
Hard to audit, hard to defend
Distant timezones, slow turnaround
Months of architecture work
No real-time scoring
Long change requests, paid services
No à la carte adoption
Fragmented logs across systems
Generic onboarding, ticket queues
EU AI Act ready, day one
Orders, photos and visits scored in real time
REST, webhooks, OAuth - days, not months
Start with one module, grow into all seven
Every AI decision is explainable
Your timezone, hands-on pilots
From field route to AI order recommendation - the full cycle, in one short demo.
Yavor Dobrev · founder