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ModuleSelf-service ordering channel
Online ordering for every customer - on the same catalog as Optimasale
OptimaShop gives self-service ordering to retailers, distributors, and end customers - as a B2B portal, a D2C storefront, or a headless API. All on the same catalog, pricing, and customer rules as Optimasale, with no second system.
OptimaShop · ordering channel
Everything for online ordering, without a second catalog
A self-service channel on Optimasale's catalog, pricing, and customer rules - B2B, D2C, and headless, with no second system to maintain.
Self-service ordering 24/7
Retailers and distributors order on their own, any time and from any device - no phone calls and no emails.
Количка · B2B портал24/7
24
Cola 0.5L€26.4012
Lager 0.5L€14.28Поръчай · €40.68
Per-customer pricing and assortment
Every customer sees their own price list, assortment, and promotions - exactly as agreed, with no manual lists.
Каталог€1.89
Твоята цена€1.62
Credit-aware checkout
Credit limits and approval rules built into the cart - orders stay within what was agreed.
Кредит · усвоен€6 200 / €10 000
в рамките на лимита
Reorder in seconds
Reorder from history and favorites, with no item-by-item search - regular orders go out in one tap.
Последна поръчка · 18 артикулаот 12 май · #4471
ПовториHeadless commerce API
A D2C storefront embedded in your own site or CMS, with the same catalog behind it all - no second commerce backend.
GET/api/v1/products/cola-05
200 OK·38msd2c · b2b
One catalog with Optimasale
Products, prices, and stock come straight from Optimasale - no separate e-commerce catalog to maintain or reconcile.
Optimasaleкаталог · цени · наличности
B2B порталD2C витринаPOSHeadless API1 каталог · 0 двойно въвеждане
Where it works
One channel for every way customers order
The same catalog behind every storefront - each tuned to how that channel actually buys.
01
B2B retailer portal
Retailers order on their own and see their prices, credit, and history - without going through a sales rep.
02
Distributor self-service
Distributors place primary orders themselves, on their agreed terms - no phone and no email.
03
D2C storefront
Sell directly to end customers on the same catalog - a new channel, with no second system.
04
Embedded / headless
A commerce API behind your existing site, app, or CMS - your front-end, our catalog and orders.
Key advantages
Why FMCG teams open OptimaShop for their customers
Not yet another webshop, but the four things that make self-service ordering real for FMCG.
Self-service ordering
Customers order on their own, any time
Phone and email orders cost time, arrive with errors, and stop after hours - exactly when the retailer has a minute to order.
OptimaShop gives a portal where every customer orders on their own 24/7, on their own prices and assortment - the order lands ready, with no re-keying.
24/7orders with not a single phone call
Per-customer pricing
Every customer sees exactly their own prices and assortment
Manual per-customer price lists drift - wrong prices, items visible to the wrong customer, and disputes on the invoice.
OptimaShop shows each customer their agreed price list, assortment, and promotions straight from Optimasale - the same rules online and in the field.
0wrong prices and items in the portal
Credit control
Orders that never exceed the credit limit
Online orders with no credit control pile up overdue exposure - customers order past their limit and someone has to stop it by hand later.
OptimaShop brings the credit limit and approval rules into the cart itself - orders past what was agreed stop or go for approval automatically.
0orders past the approved credit limit
One catalog
The same catalog behind every channel
A separate e-commerce catalog drifts from the rest - wrong stock, stale prices, and a second product list to maintain.
OptimaShop reads products, prices, and stock straight from Optimasale and powers B2B, D2C, and POS from one source - no second catalog, no reconciling.
1catalog behind B2B, D2C, and POS
AI connected to Shop
AI that works on every online order
Every cart, order, and session feeds the AI layer - for questions, alerts, and automation across your whole online channel.
OptimaChat
Ask the portal anythingHow it connects to Shop
Query the online orders directly: 'which retailers haven't ordered in 30 days', 'top items in the portal', 'average online basket by channel'.
OptimaAgents
Business agents on shiftHow it connects to Shop
Watch the portal in real time: flag an abandoned cart, a customer close to the credit limit, and a drop in online orders.
OptimaFlow
Workflow orchestrationHow it connects to Shop
Connects online orders with Core, DMS, and POS: from cart to invoice, delivery, and stock replenishment.
Ready to open OptimaShop
for your customers?
See a channel where customers order on their own, on their own prices and credit, without building a second catalog. Book a demo or send an inquiry through the contact form.