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3 articles
Excel vs FMCG platform: when spreadsheets stop scaling
Excel is a strong analysis tool, but a weak system of execution. When field sales, pricing, promotions, orders and AI depend on files, the business loses control, speed and trust in data.
From data to action in FMCG: why the dashboard is not enough
A dashboard shows the problem. An execution loop closes it. Real value appears when data creates an owner, action, deadline, proof and learning.
How to choose an SFA platform for FMCG in 2026
SFA in 2026 should not be only a mobile form for visits and orders. A good platform must manage route execution, orders, image recognition, AI recommendations, DMS integration, offline work and adoption.